The Miami Swim Week is getting nearer and nearer every day and we’re all beyond excited for it. Of course, for those who’ve been living in or near Miami, the Miami Swim Week is an exciting time; but if you don’t know what the Miami Swim Week is and would like to get involved, then you’ve come to the right place. Here is all you need to know about the Miami Swim Week; from who to when and where, this is your own Miami Swim Week 101.
What is Miami Swim Week?
Miami Swim Week is basically a major event that happens annually around July. As the name goes, it takes place at Miami Beach, where people from all over the United States flock to partake in beach activities. Now, Miami Swim Week isn’t only about one particular event; the name is basically an umbrella which hosts several annual events which take place in Miami and surrounding areas.
What is the Purpose of Miami Swim Week?
If you think Miami Swim Week has something to do with the sun and the beach and of course, swimming), you wouldn’t be too wrong. It is a time when the beach gets slightly crowded as people take to the cool water, but it’s more than just swimming. The main purpose of Miami Swim Week is to promote swimwear from different brands and to celebrate the swimwear industry in general. So, while you’re out there taking a refreshing bath, you’ll also be introduced to the latest swimwear styles, various insider details about swimwear brands and you’ll meet some of the most popular faces from your favorite swimwear magazines.
When Does Miami Swim Week Take Place?
Miami Swim Week typically takes place during mid-July, as that’s the ideal weather to pick up a glass of lemonade and get that annual tan in. This year, Miami Swim Week is scheduled to take place from July 14th to July 21st, 2022. If you have a plan for the summers and are desperately looking for something fun to do, then this is a lucky slot!
What is the History Behind Miami Swim Week?
Miami Swim Week is such a big event that it throws people off completely when they find out that it didn’t even start off as Miami Swim Week at all! In reality, you can trace the history of Miami Swim Week back to 2004, when the Mercedes Benz Fashion Week Swim suddenly brought out a line of glitz swimwear and introduced swimwear shows; the idea began by New York Fashion Week’s producer company IMG. The show was such a success that it paved the way for an entirely new show altogether and soon the show was accompanied by after parties, celebrity meet-ups, designer parties, sponsorship events, and of course, your favorite swimwear brands collaborating on a major platform. After IMG stepped down, SWIMMIAMI and Swim Fashion Week stepped up to the role, and it has been running swiftly ever since.
Of course, the pandemic did halt the event for a while, but Miami Swim Week came back with a loud bang in 2021, and it’s looking hopeful for the future.
What Swimwear Trade Shows Take Place At Miami Swim Week?
While the Miami Swim Week event is known to be a healthy and interactive platform for all swimwear designers and companies, there are a few that have managed to stand out and look toward a consistent role in the future. Among these few are SwimShow, Cabana and Hammock.
You might actually recognize SwimShow because it has been running for around 40 years now; it actually dates back to 1982! This not only makes it the longest running swimwear trade show, but also the biggest, and that alone makes Miami Swim Week a success. Each year, SwimShow features a remarkable platform where approximately 2500 brands exhibit their ideas; it’s truly a great opportunity to get to know swimwear worldwide. It takes place at the Miami Beach Convention Center.
A little late to the show but one that made a huge impact, Hammock (previously known as Salon Allure) became a part of Miami Swim Week in 2010 and takes place yearly at the W South Beach Hotel. At Hammock, you’ll find a broader range of swimwear, accessory, and beauty brands and all the emerging trends. Because it takes place at the W South Beach Hotel, chances are you’ll be introduced to exhibitions in massive exhibition halls and private and luxurious suite rooms. For those who like a little luxury along the way, Hammock’s exhibitions are truly a pleasure.
Cabana is another beachwear trade show that is the product of Janet Wong and Sam Ben-Avraham from Atrium; Cabana came into Miami Swim Week in 2013 and hasn’t looked back. It has a really versatile platform and a very comfortable environment, so even if you’re an anxious shopper or an introvert, you’ll feel very relaxed.
What Other Shows Take Place?
We’ve taken you through the swimwear trade shows, but Swim Week Miami is known for more than just that. The top organizations SWIMMIAMI and Swim Fashion Week are also in the running.
Equally creative to its name, SWIMMIAMI is a joint venture between SBI and LDJ, two production companies originating from New York. SWIMMIAMI is a wider platform for various runway shows that take place at Miami’s One Hotel and W South Beach Hotel. Once more, the venue is extremely luxurious and comforting, so shoppers and viewers can take a refreshing view and enjoy a calming experience.
Swim Fashion Week
Similar to SWIMMIAMI, Swim Fashion Week produces designer shows that feature various swimwear designers and give a broader platform to various connected companies. The Swim Fashion Week was created by Funkshion, a production company based and originated from Miami.
What Does 2022 Have In Store At Miami Swim Week? (Calendar)
If you think Miami Swim Week is a basic trade show, you’d be slightly wrong. Every year, Miami Swim Week comes up with unique functions and events, so it’s not just repeating various events only. This year, Miami Swim Week has pulled out a detailed calendar that explores Miami’s culture and takes a dip into fashion. There are some shows open to the public, some open to the industry only and some open digitally; Here is a detailed view of the calendar:
Open to the Public:
Art Hearts Fashion Miami Beach: July 13- July 18, 2022
The Art Hearts Fashion Miami Beach will begin on July 13th and will continue till July 18. It is a show open to the public and will feature innovative designers and artists.
Swim Thick in Miami: July 16, 2022
Swim Thick in Miami is a short but important event that will take place on the 16th of July 2022 12:00 to 03:00 PM.
Washington Avenue (WAVE) Fashion Show: July 19- July 20, 2022
WAVE or Washington Avenue Fashion Show previously featured athletes, celebrities, and fashionistas; this year it will take it up a notch and feature designers, models, and concepts related to Resort Wear.
Open to Industry Only:
Paraiso Miami Beach: July 14- July 17, 2022
Paraiso is the world’s largest marketing and trade event which will open up new opportunities for swimwear companies and designers.
Planet Fashion: July 14- July 17, 2022
A popular name, Planet Fashion will be featuring its best designs this year.
La Plage Miami: July 15- July 18, 2022
An awesome event planner, La Plage showroom is produced by Fashion Agent and will feature open platforms.
Hammock Show: July 16- July 18, 2022
We’ve talked about Hammock in great detail already, so here’s when it opens.
Washington Avenue (WAVE) Fashion Show: July 16- July 17, 2022
This Washington Avenue (WAVE) Fashion Show will be open to the industry only. Make sure you don’t confuse it with the one that will succeed and is open to the public.
SwimShow: July 16- July 18, 2022
SwimShow will feature industry trends, latest designs and a collection of best swimwear and swimwear related accessories.
Next: Impact Miami Swim Week Crypto: July 16- July 18, 2022
This virtual event will take place so those who cannot make it on site or have other concerns can be present virtually.
Swim Week Miami may sound like it’s just a place for swimwear but trust us, it’s not just a place that celebrates swimsuits. Swim Week Miami is a place where people from all over the United States and some from even abroad come to Miami and share a massive platform. This makes Miami Beach not only a great place to socialize but it opens up opportunities for many youngsters who are looking for inspiration and a chance to shine. From luxurious to resort wear swimwear; from swimwear accessories to major trading platforms, Miami Swim Week has a lot to offer. If you’re interested in fashion, swimwear and would love to take a glance at this massive event, all you need to do is register and make sure you’re at Miami Beach this July.